The name "The Rowe" was inspired by the local context of Whitechapel; the rows of terraced brick housing that are emblematic of Londons East End and the rows of market stalls that decorate Whitechapel High Street which are a symbol of the multicultural and energetic neighbourhood in which the building is located. Totalling 5,253 sq ft, The Rowes bright, double-height reception features a café and library area for occupiers to enjoy. It also has the potential for a self-contained entrance on Commercial Road. A connection to nature has been paramount throughout the development with over 17,300 sq ft of outdoor space, equivalent to over eight tennis courts. Tenants will be able to enjoy a striking 8,000 sq ft communal rooftop garden with panoramic views across the city. Transformed from a school of creativity to pioneering offices for business, The Rowe sets a new benchmark for contemporary office space, powered by technology, design, and sustainability, and led by a world-class architectural and development team. The Rowe is targeting BREEAM Excellent New Construction certification, representing best practices in building design for sustainable outcomes. The Rowe will be run on 100% renewable electricity and see a carbon emission reduction of 45% compared to a standard office building. The Rowe is pursuing WELL Gold Certification and with WELL principles incorporated in the core design, health and wellness are a central aspect of the occupier offer at The Rowe. The Rowe is targeting SmartScore certification, providing tenants with an innovative, dynamic and future-proofed workspace. Built into the fabric of The Rowe is a technological foundation that will have direct benefits to tenants experience in the following areas.